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Tuesday, November 30, 2010

PRODUCT MANAGER/ PRODUCT EXECUTIVE

Summary

Experience:
3 - 7 Years
Location:
Delhi
Compensation:
Best in the industry. Remuneration is not the constraint for the right candidate
Education:
UG - B.Pharma - Pharmacy,B.Sc - Any SpecializationPG - M.Pharma - Pharmacy,M.Sc - Any Specialization,MBA/PGDM - Any Specialization
Industry Type:
Pharma/ Biotech/Clinical Research
Role:
Product/Brand Mgr
Functional Area:
Marketing, Advertising, MR, PR

Desired Candidate Profile


•Ideal candidate shall be B.Sc / B. Pharma with MBA having 3-7 years of similar experience in any pharma company of repute. Should have preferably 2 yrs of field sales experience & 1-4 yrs of brand management experience.



•Should have experience in Ortho, Gynae, Anti-infective, GI, Pain Management, & Neutraceuticals segments.


• Should have experience in conducting training programs for field force.
.

• Relationship management.


• Positive attitude, good communication & PR skills.


• Confident in interacting with the medical fraternity for their views on the drugs.

• Willing to travel for conducting training programmes and joint field working.

Job Description

*Building brand focus & improve market share of his products by effective communication strategy for creating differentiated perception.


* Articulate the strategy and marketing plan for the brand to reproduce it in the communication medium (visual aid, inputs, literature etc) to build the brand recall in the customers.


*Constantly take feedback on market intelligence from sales management team about the brand movements and competitor activities.


*Ensure smooth operations of marketing deliverables like visual aid, agreed inputs, literature and cycle meets etc to field sales.


*Coordinate with packaging and development to come up with different looks for the product to make it more saleable.


*Analyze the brand performance and interpretation of the same to the field sales for better planning and sharpened focus.

* Provide answers to any molecule / brand / product-based queries to customers / field force.


*Monitor ROI on CRM inputs.


*Coordinate for primary Market research for all the new product ideation for achieving clarity in the right patient segment, right launch volume and right price.


*Train the field on new product launch activities and doctor communication for the new product


*First time target setting for new product based on the market research findings.


*Involve in the annual budgeting with a constant focus to move up the ladder in the brand leadership.


*Set objective for next year based on the learning from the market intelligence and performance in all the brands


*Regular field work to understand customers

 
Keywords: Pharma, branding, product management, marketing, product performance

Company Profile

SANAT has a significant global presence in the natural health ingredient industry, is striving to enrich the quality of life. With research at its centre stage, Sanat is fast emerging as a frontline innovator in the domestic healthcare arena with a range of NUTRACEUTICAL & PHARMACEUTICAL products. 

Sanat has established a significant presence in the therapeutic areas like GYNAE, GASTRO, ORTHO, UROLOGY, PAIN MANAGEMENT, NUTRITIONAL & INTENSIVE CARE and is poised to entre the Pediatric care segment. 

The company has two production units and a manpower strength of approx.450 employees engaged in herbal extracts & phytochemicals. Company's products are exported to over 30 countries.
Contact Details
Company Name:
Sanat Products Ltd (Ethical Product Division)
Executive Name:
Sr. ManagerHR
Address:
Sanat Products Ltd
3rd Floor, Sagar Plaza Distt. Centre Laxmi Nagar,
Vikas Marg
NEW DELHI,Delhi,India 110092
Email Address:
Telephone:
91-11-22518794

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